Experian Simmons--formerly named Simmons Market Research Bureau--is a wholly-owned subsidiary company of Experian Marketing Solutions. The Voice of the American ConsumerTM for over 50 years, Experian Simmons has been providing our clients with consumer behavior data that allows them to better understand their customers and prospects, as well as know where and how to advertise most effectively.
Experian Simmons conducts on-going consumer behavior studies to provide answers to the who, what, where, when, how, how often, and why questions. Through the data we collect from our various consumer behavior studies, we can give our clients up-to-date information on their target consumers including, what magazines they read, what television programs they watch, what products they buy, and even how they feel about certain issues. Our extensive consumer studies report over 60,000 data variables in over 8,000 product categories and 450 plus brands, major media usage behavior, and in-depth consumer behavior demographics to give our clients the ability to make the most of their marketing budget.
We truly supply our clients with the tools to become genuinely high-performance organizations; so whether you're looking to acquire new customers or bring more value to existing ones, Experian Simmons has the technology leadership, innovation and in-depth knowledge of the American consumer to make it happen.
Experian Simmons on Consumer Buying Behavior and Consumer Market Research
| "We love the insights that Simmons data can provide us! My team and I utilize the program almost every day, and it's often the first source we turn to when posed with a new research question. Simmons data is a great addition to our arsenal of research resources, and we are very pleased to have signed on for the 5-year contract." |
| Eileen Karvala, Reserach Analyst at GMR Marketing (Omnicom DAS agency) |
