Experian Consumer Research provides consumer market research data to businesses that are trying to make the most effective use out of their marketing budget by knowing who their target customer is in advance. Having this information is extremely beneficial to companies that want to take the guesswork and "trial and error" out of marketing, and would rather get it right the first time. Our reports provide market data on a variety of criteria including:
- detailed consumer information at the local market level in 209 media markets describing their purchasing havits, lifestyles and psychographics
- actionable insights into the increasingly influential LGBT population, and direct comparison to the heterosexual population
- deeper understanding of the kid and teen segments
