Experian Simmons

A candy manufacturer planning a marketing campaign needed nationally projectable custom data with the depth and breadth of syndicated data.

Simmons fielded a custom survey of the adult and teen population, and used its proprietary integration process to link the client's custom data with the Simmons National Consumer Study.

With the nationally projectable database, the client was able to create a more specialized strategic plan and targeted marketing communications campaign design.

A carbonated soft drinks company wanted to define core consumers for a new brand and size the teen universe in order to determine its potential as a target market that would provide growth for the brand.

Utilizing Simmons' Teen Study data, marketers were able to define with the  mindset of the core target, their social interaction, self-concepts, and media behavior.  They gained valuable insights on what CSD brands mean for teens and identified key brand loyalties.  They were also able to uncover new opportunities for business and determine the major points of engagement to reach the core target.

A much larger universe was created from which to source business for the brand moving forward.  Successful  marketing communications programs were developed, and positioning and concept areas defined.  Sales and household penetration increased.