| | "The Minnesota/Wisconsin region of Charter Media/Central Division has been using SimmonsLOCAL as our primary qualitative local research tool since the fourth quarter of 2006. Advertising agencies and marketing firms recognize and respect the Simmons brand name and have come to rely on the Charter Media ad sales team for expert research, analysis, and guidance. As agencies and marketing firms have become familiar with the Charter Media/Local Consumer Study combination, they've come to rely on Charter Media as a key analytical planning resource. This in turn enhances our positioning within the budgeting process, resulting in increased incremental and new business revenue." Brian Conway, MSM, Research Manager Charter Media Central Division |
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Experian Local Market Services product is a local market research tool which enables marketers to target and understand their consumers on a local level and in 209 media markets.
Experian Local Market Services delivers:
Affordable access to detailed information on consumers at the local market level, detailing their purchasing habits, lifestyles and psychographics
60,000+ data variables, including over 8,000 specific brands in more than 450 categories
Crystal-clear views of consumer media consumption and purchasing behavior in each of the nation's 209 Media Markets
Patented geo-behavioral modeling techniques that deliver sample sizes sufficient to correctly identify valuable consumer segments for precision targeting
Direct links to Experian's 100 million+ U.S. household INSOURCETM prospect database
Coverage of all major local media in the U.S., including broadcast TV programs (English and Spanish), magazines (English and Spanish), newspaper, internet and radio
AutoXpertTM, combines registered vehicle statistics by dealer, make, and buyer location (from Experian's AutoCount) with the consumer data, powerful reporting and integrated mapping capabilities of SimmonsLOCAL
The powerful MicromarketerG3 GIS system enables detailed geographic marketing analysis and integrates Experian Simmons consumer profiles, Experian prospects and business databases, and your own customer data
Explore Simmons Local Market Services additional product resources:
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