| | "The continuously collected and now quarterly delivered Simmons data has become even more valuable by providing consumer data which is more up-to-date and fresher. Key strategic accounts like Target have particularly appreciated how much insight we are able to provide, with the Simmons studies one of our primary sources of consumer foresight." Eric Peterson, Research Manager Haworth Marketing & Media | |
Listen to the Voice of the American ConsumerTM with the Experian Simmons National Consumer Study, the first syndicated national consumer survey launched in the U.S. Blue-chip multinational brand owners, advertising agencies and media companies partner with Experian Simmons to access:
A deep reservoir of over 60,000 data variables to analyze from
Usage behavior on all major media, 450+ product categories and 8,000+ brands
In-depth demographics and insights on consumer behavior such as psychographics, lifestyles, attitudes and opinions
Continuous measuremeant and quarterly delivery of results from over 25,000 adults surveyed annually
Projectable to national U.S. adult population with rigorous quality control
Media Rating Council accredited
The Experian Simmons National Consumer Study is now accompanied with free segmentation systems. For more information on the segmentation systems, please click here.
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