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The first syndicated national Hispanic study to be launched for U.S. Hispanic adults, the Experian Simmons National Hispanic Consumer Study lets you understand the fastest and largest growing population segment in the U.S.
Over 8,000 Hispanic adults living in the U.S. are surveyed to deliver to you a deep reservoir of over 60,000+ data variables for analysis
Usage behavior for all major media (both English and Spanish), 450+ product categories and 8,000+ brands
Unique Hispanic-only information is provided on acculturation, language usage and preference, nativity, and country of origin in addition to culturally-relevant measure on psychographics, lifestyles, attitudes and opinions
Continuous measurement and quarterly delivery of results from over 25,000 adults surveyed annually
Media Rating Council accredited
The Experian Simmons National Hispanic Consumer Study is now accompanied with free segmentation systems. For more information on the segmentation systems, please click here.
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