| | "We are delighted to be utilizing the Tipping Point Segments in Simmons National Consumer Survey. Scoring our databases and assigning Tipping Point Segments to our readers will enhance our current marketing efforts and help us gain a deeper understanding of our audience." Marketing Services Director, National Magazine |
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Growing use of viral campaigns, social media networking and other innovative new marketing strategies highlight the unchanged power of word-of-mouth advertising. By going to the source, Experian Simmons offers an industry-first solution so that you can identify the individuals most responsible for word-of-mouth advertising.
Created through partnership with Malcolm Gladwell, author of The Tipping Point: How Little Things Can Make a Big Difference
Exponentially leverages your marketing spend by focusing on the small group of influential people, approximately 13% of the US adult population, who take an idea, trend or behavior and help it spread like wildfire
Tipping Point analysis allows you to precisely target the most influential consumers and tailor your messages for each of the different Tipping Point segments
Who are these people?
Through Experian Simmons' ongoing National Consumer Survey, we are able to define the key characteristics of each Tipping Point Segment. They are people with a powerful ability to spread information and trends who come from all walks of life. Describing them demographically is virtually impossible but they do share attitudes and opinions that are typical of those who are "engaged in life".:
They are active socially, civically and politically
They seek out information from a variety of sources
They find activities that enhance relationships
They engage in life by playing a key role in the lives of many people
Experian Simmons can help you identify which of your prospects and customers fall into the key Tipping Point Segments:
Connectors. Possessors of an extensive network of friends and acquaintances, these are the individuals who provide the links between people.
Mavens. Recognized by their peers as reliable information sources who give the facts and let people make their own decisions.
Salespeople. Persuaders who can motivate people to believe or try things through their energy and their enthusiastic personality and style.
Innovators. People who are in at the birth of a new trend, they embrace whatever can set them apart from others, pioneer new products and categories, and respond to opportunities to provide positive change.
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