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Press Release | Dining Out During an Economic Downturn
Experian Simmons Takes an Unprecedented Look at the American Consumer Week by Week During the Critical Period From Aug. 12 to Dec. 8, 2008 NEW YORK, NY--(Marketwire - March 20, 2009) - We clearly are at a unique historical point in time for American consumers. Their reaction to the economic downturn has been, and continues to be, complex and sometimes unexpected. Understanding consumers' reactions in this fast-moving economic environment likely will be a key factor in separating those companies that eventually emerge from the current crisis and those that do not. Experian® Simmons(SM), the oldest and most-trusted name in consumer research, has constructed a week-by-week look at consumer attitudes and behaviors that straddles the critical pre- and post-economic meltdown that occurred during mid-September 2008. These consumer insights are explained in a three-part series. The first report highlights people's perceptions of their current and near-future financial well-being as well as their intentions to purchase big- and medium-ticket items. The second report focuses on the holiday shopping behavior and attitudes of consumers from various income levels. The third report looks at dining trends in fast-food and family restaurant chains during an economic downturn and also illustrates how the dining preferences of middle- and upper-income households are easily affected by the economy. To receive a free copy of the third report in the Experian Simmons series, please download it here. For more information, contact Ellen Romer, senior vice president of Strategic Planning, at ellen.romer@experian.com or 1 212 471 2870. For a free copy of the first or second report in the Experian Simmons series, contact Patricia Lao, senior marketing representative, at patricia.lao@experian.com. About Experian Simmons
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