Improved Advertising Effectiveness Measurement
Experian Simmons DataStreamSM improves how advertising performance is measured across the entire advertising community. Simmons DataStream is the industry’s first syndicated service that enables advertisers, agencies and media companies to:
- Measure and evaluate advertising effectiveness
- Demonstrate advertising accountability
- Track brand health
- Monitor shifting consumer behaviors and attitudes
Extensive consumer insight delivered weekly
Simmons DataStream delivers on these objectives by providing weekly tracking of nearly 40,000 consumer variables, including:
- An extensive range of thousands of competitive brands
- 1,000+ media properties
- 600 consumer attitudes and opinions
- Demographic and lifestyle characteristics
- Two full years of historical data
No other single-source syndicated or custom service offers weekly market updates of the depth and breadth contained in Experian Simmons DataStream.
For more information, email SimmonsMarketing@experian.com or call 212.471.2850.
Related Links
- Are you an Experian Simmons DataStream client? Log on now
- View the recent press release announcing the launch of Experian Simmons DataStream
- Weekly reports on consumer trends leveraging the latest time-series data from Simmons DataStream
- White paper "Five ways to use syndicated research to measure advertising effectiveness"
- White paper "Economic Series 1: Effects of an Economic Meltdown" exploring Americans' inital reaction to the economic crisis featuring exclusive findings from Simmons DataStream
- White paper "Economic Series 2: Consumer Confidence and financial well-being" updates on Americans' attitudes towards the economy featuring exclusive findings from Simmons DataStream
