Advertising effectiveness measurement is a top priority for marketers, but current measurement programs leave much to be desired. With the introduction of Experian Simmons DataStream, the industry's first syndicated research service for measuring advertising effectiveness, marketers now have a tool to track their adverting campaigns on a weekly basis across media.
This white paper illustrates five ways that marketers can use Experian Simmons DataStream to improve advertising effectiveness measurement including:
- Demonstrate Campaign Impact
- Examine Customer Retention Gained from Advertising
- Determine Promotional Effectiveness for Customer Acquisition
- Position the Value of a Media's Audience for an Advertiser's Target Customer
- Determine Changes in Consumer Perception from Advertising
To download the complimentary white paper, please complete and submit the brief form below.
