Experian Simmons

Each release of the Experian Simmons National Consumer Study and National Hispanic Consumer Study includes a new segmentation system to provide added insights into the behaviors an attitudes of American consumers. These segmentation systems are provided to all subscribers free of charge. Click on a segmentation system below to learn more.

• Economic Outlook segmentation system (NEW)
• Mobile Consumer segmentation system
• Mobile Consumer Psychographic Scales
• Food Lifestyle segmentation system
• GreenAware segmentation system
• Movie and TV Product Placement segmentation system
• Retail Shopper segmentation system
• Tipping Point segmentation system
• Waistband segmentation system

For questions or to suggest a future segmentation system, email SimmonsMarketing@experian.com.