Experian Simmons

Experian Simmons Study Reveals That Beer Is the Drink of Choice of American Adults -- 61 Percent Are Light or Low-Calorie Beer Drinkers, 58 Percent Prefer Imported Beers, and 55 Percent Prefer Domestic Beers

NEW YORK, NY--(Marketwire - May 11, 2009) - On May 5, 1862, the Mexican army defeated French forces at the Battle of Puebla and gained their independence from France. Today, May 5 is still celebrated, and the festivities usually are accompanied with alcoholic beverages.

Such celebrations provide marketers with an opportunity to promote over-the-border tastes from the alcoholic beverage industry, so Experian® Simmons(SM) evaluated its data for a better understanding of Americans' drinking preferences.

The review revealed that despite the vast choices of alcoholic beverages, beer is still America's preferred drink. Forty-seven percent of the U.S. adult population reports drinking any kind of beer.

However, since the report is commemorating Cinco de Mayo and tequila hails from Mexico, the report also reviews tequila-related data. One finding is that tequila is preferred more on the West Coast than on the East Coast.

For more information on domestic and imported beer consumption, download the free report.

About Experian Simmons
As the oldest and most-respected authority on consumer behavior, Experian Simmons has been the Voice of the American Consumer™ for more than 50 years. Experian Simmons' studies chronicle everything, from the products consumers buy and the brands they use to their lifestyles, attitudes and media preferences. With more than 60,000 data variables across almost 500 product categories, Experian Simmons' studies constitute a database of exceptional breadth and depth -- providing actionable insights that help clients connect with their most valuable customers. Visit us at http://www.experiansimmons.com.