Experian Simmons

Recent Experian Simmons Study Discovered Most Americans Are Horseracing Fans

NEW YORK, NY--(Marketwire - May 4, 2009) - Two spectator-heavy events occur in May: the Kentucky Derby and the Indianapolis 500. Millions of Americans nationwide gather on-site or in front of their television to witness these high-excitement sporting events.

Experian® Simmons(SM) reviewed these two events to better understand who the fans are as well as their similarities and differences. One similarity discovered during the comparison between Kentucky Derby and Indy 500 fans is that both seek thrills and excitement. However, these thrill seekers differ in age. Twenty-six percent of horseracing fans are 50 years old, while a majority of motor sports racing fans are younger (11 percent are 18 to 34 years old; 17 percent are 35 to 49 years old).

For more information on the similarities and differences between these two groups of fans, download the free full report.

About Experian Simmons
As the oldest and most-respected authority on consumer behavior, Experian Simmons has been the Voice of the American Consumer™ for more than 50 years. Experian Simmons' studies chronicle everything, from the products consumers buy and the brands they use to their lifestyles, attitudes and media preferences. With more than 60,000 data variables across almost 500 product categories, Experian Simmons' studies constitute a database of exceptional breadth and depth -- providing actionable insights that help clients connect with their most valuable customers. Visit us at http://www.experiansimmons.com.