|
|
Press Release | The Experian Simmons Multi-Media Engagement Study Patent Application Is Published
NEW YORK, NY--(Marketwire - May 8, 2009) - The Multi-Media Engagement Study patent application was officially published by the U.S. Patent and Trademark Office on March 19, 2009, as part of the patent application process being undertaken by Experian® Simmons(SM) in order to protect its original media research methodologies that were used in the study. Media engagement is a key component of evaluating the ability of media vehicles like television programs, magazine titles and Internet Web sites to attract and retain viewers. The engagement research conducted by Experian Simmons has demonstrated that higher levels of engagement in a media vehicle are strongly associated with engagement in the advertising found within those vehicles, which in turn positively affects the purchase intentions of people exposed to those advertisements. What makes this research even more valuable is that these engagement measures can be deployed across all three types of media channels (television programs, magazine titles and Internet Web sites) for cross-media comparisons. These cross-media engagement measures have been, and continue to be, developed by Experian Simmons from the critical core of its Multi-Media Engagement study -- one of the largest multi-media engagement studies currently available anywhere in the world. The filing of the patent application in 2007 covering the cross-media engagement measures developed by Experian Simmons highlights the extensive research in which Experian Simmons has been involved and the value it places on protecting its intellectual property associated with those efforts. About Experian Simmons |
