Experian Simmons

Recent Study by Experian Simmons Shows That the Number of Americans With No Religious Affiliation Is Growing

NEW YORK, NY--(Marketwire - April 10, 2009) - Based on a four-year trend analysis Experian® Simmons(SM) performed, most likely fewer Americans will celebrate religious holidays this year compared with last year.

The trend analysis reviewed a few religious attitudinal statements surveyed in the Experian Simmons National Consumer Study/National Hispanic Consumer Study and found a small but steady decline in the number of religious Americans. In addition, between 2005 and 2008, there was a 1 percent increase in Americans who have no religious affiliation.

For other findings from the trend analysis, download the free report.

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As the oldest and most-respected authority on consumer behavior, Experian Simmons has been the Voice of the American Consumer™ for over 50 years. Experian Simmons' studies have chronicled everything from the products consumers buy and the brands they use to their lifestyles, attitudes and media preferences. With more than 60,000 data variables across almost 500 consumer categories, Experian Simmons' studies constitute a database of exceptional breadth and depth -- providing actionable insights that help clients connect with their most valuable customers. Visit us at http://www.experiansimmons.com.