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Press Release | Experian Simmons Announces Two New Consumer Segmentation Systems
NEW YORK, NY--(Marketwire - August 20, 2009) - As advertisers and marketers work to stretch their advertising budget, Experian® Simmons(SM) is providing two new complimentary consumer segmentation systems -- Movie and TV Product Placement and Retail Shopper -- to its clients to assist them in decision making. These segments will be effective with the release of the Spring 2009 National Consumer Study/National Hispanic Consumer Study this month. The Movie and TV Product Placement segmentation system divides Americans into four segments for TV product placement and four segments for movie product placement. Experian Simmons created a free report to provide an overview of the Movie and TV Product Placement segmentation system. Also included in the report are our initial findings, such as the preferred primetime TV show types and movie genres of consumers who remember, try and purchase brands or services they have seen in a TV show or a movie. The Retail Shopper segmentation system separates American retail shoppers into six segments. Experian Simmons reviewed these six retail shopper segments to discover their likelihood to shop via mail/phone, on the Internet or at a shopping mall; what products they most likely purchased in the past 12 months; and the stores where they shop. To evaluate the results, download the free Retail Shopper segmentation system report. For more information on the two consumer segmentation systems, please email SimmonsMarketing@experian.com. About Experian Simmons |
