Experian Simmons

A Recent Study by Experian Simmons Took a Closer Look at Moviegoers Along With Their Movie-Watching and Renting Habits and Preferences

NEW YORK, NY--(Marketwire - April 20, 2009) - The most famous and the largest maritime disaster -- the sinking of the Titanic -- took place on April 12, 1912. Since then, at least three movies and several television shows have been devoted to this event.

One of these movies is the 1997 blockbuster "Titanic." Even after more than a decade, "Titanic" still holds the box-office record with $1.8 billion in gross revenue. Such success raised the curiosity of Experian® Simmons(SM), leading to an examination of American moviegoers and their movie-watching and attendance characteristics.

The review determined that Americans who see a movie after its opening weekend but during the first two weeks of its release are the consumers most likely to purchase and rent DVDs. These consumers prefer to rent (146 Index) and purchase (195 Index) DVDs from Blockbuster©. In addition, these moviegoers are more likely to purchase DVDs than rent them.

The movie industry is as dependent on moviegoers as it is on talented actors. For a better understanding of these moviegoers, download the free report.

About Experian Simmons
As the oldest and most-respected authority on consumer behavior, Experian Simmons has been the Voice of the American Consumer™ for over 50 years. Experian Simmons' studies have chronicled everything from the products consumers buy and the brands they use to their lifestyles, attitudes and media preferences. With more than 60,000 data variables across almost 500 consumer categories, Experian Simmons' studies constitute a database of exceptional breadth and depth -- providing actionable insights that help clients connect with their most valuable customers. Visit us at http://www.experiansimmons.com.