Experian Simmons

"Experian automotive data for us has been a great reference condensing a vast amount of information into orderly reports that are easy to manipulate, use and share." Mark Murgado, President & CEO, Miami Automotive Retail, Inc.

Combining the power of SimmonsLOCAL media and behavior information accelerated with detailed dealer sales data, AutoXpert turns advertising sales managers into experts on the landscape of their local automotive market.

Working within the SimmonsLOCAL platform, AutoXpert lets you map vehicle sales within your target market or competitive landscape.  Combine AutoCount historical sales transactions with Simmons' "intent to purchase" data to target your existing or best potential for business growth.

Additional navigational features let you map sales information, plot dealer locations, build trade areas, and even to examine auto sales by your local media sales zones.

Use the depth of consumer behavioral, attitudinal and lifestyle conditions available within SimmonsLOCAL to better understand the relationship between auto buying and media usage.

AutoXpert provides the valuable information essential for analyzing local market auto sales:

• New, Cash, Used, Lease, Loan
• All makes and models
• Dealer name and complete location information
• Buyer's ZIP code

AutoXpert includes essential information to profile buyers:

• Demographics (age, race, ethnicity, income, etc.)
• Automotive and media attitudes and opinions
• Media preferences (cable, TV, radio, print)

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