Building a high-performance marketing organization has never been more challenging. Markets are increasingly global in scope and at the same time, increasingly fragmented in composition. There are more ways to reach consumers than ever before and more demand than ever for reliable data collection, tracking and analysis to prove results and justify budgets.
That's why Experian Simmons today has become an indispensable strategic partner for marketing and media organizations across a broad spectrum of communication platforms, consumer demographics and business segments.
The Voice of the American ConsumerTM for over fifty years, Experian Simmons has the technology leadership, innovation and in-depth consumer insights to empower our clients and give them the ability to develop targeted, customer-focused strategies that build sales and profits.
View our white papers on the left to discover how the power of Experian Simmons' research has been put to work. We continuously add industry studies to better relate with current issues; so please visit this section again.
"Simmons surveys are packed-full of the kinds of attitudinal and brand data that our account planners love when putting together a creative brief. Plus the Choices retrieval system puts it all directly on their laptops - seconds from answering those "Who is...? or "How many...?" and "What if..." questions that are part of our process. And Simmons correspondence mapping tool helps us turn mountains of data into clear insights that inform our communications strategies. I'm obviously a big fan and I'd better stop now or I'll be giving away too many the tricks of the trade!" |
Phil Buehler, Chief Market Scientist of Euro RSCG Worldwide |
